Welcome!

Dream After Dark is a loungewear and athleisure brand founded in 2025 by Shermta Flomo in Melbourne, Australia. 

We design for the in-between moments—the quiet rituals, the golden hours, the everyday pauses that deserve just as much attention as the spotlight.

As a female-owned label, our pieces are thoughtfully designed in Australia and ethically made in China. 

We use high-end fabrics without the luxury price tag, ensuring elevated comfort and style that's accessible to more people.

Whether you're cooking from scratch, heading to brunch, going to Pilates, hitting the gym, or simply lounging at home—we make clothing that fits into your real life. 

Pieces you’ll reach for again and again. Sometimes, what you didn’t know you needed becomes your favorite thing.

Inspired by European ease and made for your real life—this isn’t just clothing, it’s a softer way to live.

Scroll down to discover our story.

Brand Story

In a quiet corner of the South of France, nestled among wild lavender fields and sun-kissed cobblestone lanes, lived a woman the locals fondly called La Rêveuse—The Dreamer.

She lived alone in a moss-covered cottage with her loyal dog, Lettuce. Her mornings were slow and sacred: she lit candles before sunrise, did her skincare by their soft glow, and sipped tea while the world still whispered.

Each day, she wandered into her garden to gather flowers—pressing the prettiest ones between the pages of old books or tucking them into handwritten letters for strangers.

he was always put together—not out of vanity, but out of reverence. Reverence for life, for beauty, for the small, quiet moments.

But La Rêveuse was never careless with beauty. She believed dressing well wasn’t reserved for going out—it was a daily ritual, a love letter to herself. She wore the finest fabrics, always sustainably sourced, chosen for how they felt on the skin and how they moved with grace.

Even in solitude, her hair was done, her outfits intentional. She believed loungewear should make you feel as beautiful as a gown, and that comfort and style should never be strangers.

Before she passed, she carefully selected her most cherished garment patterns—pieces designed for slow mornings and in-between moments—and tucked them into a carved wooden box for her daughter. These timeless designs were passed down through generations, until her great-granddaughter opened that box and felt the softness of her story woven into every thread.

Dream After Dark was born from that inheritance. More than a brand, it’s a legacy: clothing that wraps you in elegance at home, honoring the dreamy in-between. For those who rise with intention, dress for themselves, and understand the quiet magic of a life lived slowly.

Dream After Dark is a reflection of her world: gentle elegance, thoughtful details, and a quiet luxury that lingers like candle smoke and warm sugar. It’s not just a fashion label—it’s a lifestyle. A way of living with softness, dressing with grace, and always, always dreaming.